Assaloon is more than just a honey store!
Assaloon was established to address a major issue in the honey market: "How can I get genuine honey and be sure it's not fake?" The story began in September 2019, just as COVID-19 surprised the world and there were no vaccines available. At that time, Assaloon didn’t exist. Like everyone else, we were buying anything natural to boost immunity, such as honey, lemon, and ginger. However, we found it extremely difficult to find pure, authentic honey that we could trust as 100% natural and raw from the hives, free from tampering or adulteration.
This got us thinking... how could we solve this problem that so many people face? We started exploring the wholesale honey market. We would enter a shop and ask for the best and finest type of Samar honey, and if they gave us their best, we’d ask for something of even higher quality. If they didn’t have anything better, they’d direct us to another, better shop, and we’d repeat the process. Finally, we reached the best vendor in the market, recommended by several shop owners. We requested the top-grade Samar honey, and though it was sold to us at a high price, we attempted to negotiate, but the vendor insisted on the high price, claiming it was the highest quality.
We took the honey to a quality lab for testing... and we were shocked by the results.
The honey was fake! It wasn’t even Samar honey. It was a mixture of Sidr and Heather honey and had been heated to the point of being unfit for human consumption.
This was the vendor everyone recommended as the best in the market. If that’s the best, what about the rest?!
We decided then to solve this problem for ourselves and for others. We started researching the best ways to detect honey adulteration. We found numerous “popular” methods online that we later discovered were inaccurate, such as pouring it on sand, burning it, freezing it, or placing it near ants. None of these methods had scientific backing, and many beekeepers debunked them.
We concluded there were only two reliable methods.
The first was advanced laboratories because regular labs often missed sophisticated fraud techniques. We searched for the best labs worldwide and found that the top advanced labs were in Germany. We located the best lab there, accredited by the Food and Drug Authority—QSI Labs. We sent them ten samples of honey. After receiving the results, we identified the best apiaries that truly provide genuine, raw, unpasteurized honey and signed contracts with them.
The second method was to visit the apiary and witness the honey extraction process with the beekeeper to ensure the bees were fed from the flowers of trees, not sugar.
After collecting the honey, we package it in FDA-certified facilities with automated filling processes to ensure no human contact. We use glass containers to avoid any reactions with the honey, store it in cooled warehouses, and deliver it in chilled transport to preserve its full therapeutic benefits.
Each jar comes with a card detailing the lab test results, and because we are completely confident in the quality of our honey, we offer a golden guarantee. If a customer is not satisfied, they get a full refund—even if they’ve used the entire jar. Many criticized us, saying we’d incur losses, but thank God, since we started the 100-day guarantee from the purchase date, the return rate has been less than 2%.
By solving the issue of fake honey and providing genuine, natural honey straight from the hives, customers can feel the difference and keep coming back. Many even recommend us to their friends and family. Today, we are proud to have a customer base of over 18,000.